What is Business Forecasting? How You Can Apply It to Your Construction Business

business forecasting examples

If you’re a construction business owner or manager, you know that predicting the future is a critical part of making sound business decisions. Being able to accurately forecast upcoming trends, demand, and costs can mean the difference between success and failure.  Business forecasting is the practice of using historical data and other relevant information to […]

The Guide to Bookkeeping for Construction Companies

bookkeeping for construction companies

In the highly competitive world of the construction industry, maintaining a solid financial footing is crucial for your company’s success. As a construction business owner or manager, you understand that the industry’s unique characteristics require a specialized approach to bookkeeping. With multiple ongoing projects, fluctuating timelines, a diverse workforce, and countless subcontractors, construction bookkeeping can […]

What is Competitive Benchmarking? How it Helps Your Business

what is competitive benchmarking

In the ultra-competitive construction and trade industries, it’s important to stay one step ahead of the competition.  One of the best ways to measure your company’s standing among its rivals is through competitive benchmarking. Competitive benchmarking refers to the process of comparing your business’s performance against the performance of your competitors. By analyzing the strengths […]

The Complete Guide to Accounting for Construction Companies

accounting for construction companies

Well-managed accounting is an essential component of any successful business, and construction companies are no exception. Proper accounting helps construction business owners to manage their finances effectively and make informed business decisions.  In the sections below, we’ll cover the basic accounting concepts that every construction business owner should be familiar with, including types of accounting, […]

Explaining the Fundamentals of the Accounting Process

what are the fundamentals of the accounting process

Accounting is an essential aspect of any business or organization’s financial management. It encompasses the process of documenting, classifying, and clarifying financial transactions to provide accurate and timely information to internal and external stakeholders.  The fundamentals of accounting are critical principles for financial decision-making by individuals and companies alike. To help you learn more about […]

What Does “Full-Service Accounting Firm” Mean for Your Business?

full service accounting firm

Accounting is a critical component of successfully operating any business, and it can be a complex and time-consuming task. From bookkeeping to accounting, tax preparation and planning, financial statement preparation, and payroll, there are many accounting-related tasks that businesses must manage. For many businesses, hiring a full-service accounting firm can prove an effective solution to […]

How Paperless Payrolling Services Save Your Construction Business Money

payrolling services

Money saved is money earned. That’s why, when it comes to running a construction business, savvy entrepreneurs know that even a small efficiency improvement can represent a key boost to the bottom line.  In this guide, we’re highlighting one such cost-cutting measure that every small construction business owner should consider: paperless payrolling services.  Thanks to […]

How to Set and Track KPI’s for Small Businesses

KPI for small business

As a small business owner in the construction or skilled trade industries, you’re always looking for ways to make your company stronger and more profitable.  Like every successful business owner, you understand the importance of setting goals. But do you have a system in place for developing meaningful, measurable, and achievable targets?  To develop this […]

Benefits of Financial Planning for Growing Construction Businesses

benefits of financial planning

Do you own a small business in the construction industry? Is your business growing a little bit mightier every day?  If so, then you probably appreciate the importance of financial planning. But did you know that financial planning is more than just tax prep and bookkeeping? At its best, financial planning is a powerful tool […]

6 Benefits of Financial Reporting for Small Businesses

financial reporting small business

Are you a small business owner wondering if professional financial reporting is worth the effort and investment? More often than not, the answer is a resounding “yes.”  The need for financial reporting isn’t limited to large firms. In fact, businesses of all sizes need some amount of financial reporting in order to file optimized tax […]

Justice Bragg

Business Development Specialist, Florida

At work, Justice is passionate about helping the team make decisions and connections that propel the business forward. He prioritizes client satisfaction by serving as a medium to facilitate communication to the proper channels making sure every issue is properly addressed.

Outside of work, Justice enjoys exercising by going to the gym and playing pickleball with his friends. He is a self-proclaimed foodie who can’t say no to trying a new restaurant, sometimes even immediately regretting it.

Zachary Williams

Staff Accountant, Florida

At Level Accounting, Zach is responsible for bookkeeping & payroll. He is dedicated to ensuring financial success for our clients.

Beyond the office walls, Zach’s weekends are filled with adventure, whether he’s exploring Florida’s hidden gems with his wife or battling it out in tournaments. When it’s time to unwind, you’ll find him at the movies or casting his line out for a relaxing fishing session.

Melanie Jerome, MBA


Meet Melanie J, one of our senior staff accountants! Melanie ensures your financial health with precision and expertise. Beyond the office, she’s a true crime enthusiast who loves traveling and outdoor adventures. Whether she’s balancing books or exploring new trails, MJ’s dedication and skill set the standard for excellence in our team.

Seren Lunsford, MBA


Meet Seren, one of our dedicated staff accountants here at level accounting! She is responsible for bookkeeping & payroll. Outside of the office, you can find her on the sidelines of a soccer pitch, karting track, or baseball diamond, cheering on her two active boys. Seren is also a proud owner of two gentle giants, her beloved Great Danes. In her downtime, she channels her creativity into baking and decorating sugar cookies, always eager to experiment with new baked goods ideas and recipes. With her expertise in accounting and her passion for family, pets, and baking, Seren brings a unique blend of professionalism and warmth to our team.

Ivette Rivera


Ivette Rivera is our Executive Assistant at Level Accounting, juggling schedules and keeping things running smooth.

When she’s not crushing it at work, Ivette is an avid participant in her church community. As a mom, she’s all about those quality moments, whether it’s baking up a storm, hitting the water for some kayaking fun, or just chilling with a good book or binge-worthy show. And let’s not forget her partners in crime at home: Harley Quinn, the fridge-raiding pit bull, and Atlas, the cat who rules the roost. Ivette’s all about that balance between work hustle and personal bliss.